@article{article, title = {{Customer analytics and new product performance: the role of contingencies}},
publisher = {{Elsevier}},
url = {{https://eprints.whiterose.ac.uk/id/eprint/208191 }},
year = {{2024}},
month = {{4}},
author = {{Ozdemir S and Wang Y and Gupta S and Sena V and Zhang S and Zhang M}},
journal = {{Technological Forecasting and Social Change}},
note = {{Accessed on 2025/07/30}}}