@article{article, title = {{It鈥檚 in the Mix: How Firms Configure Resource Mobilization for New Product Success}}, publisher = {{Wiley}}, url = {{}}, year = {{2019}}, month = {{7}}, author = {{Thornton SC and Henneberg SC and Leischnig A and Naud茅 P}}, doi = {{10.1111/jpim.12489}}, volume = {{36}}, journal = {{Journal of Product Innovation Management}}, issue = {{4}}, pages = {{513-531}}, note = {{Accessed on 2025/08/20}}}