TY - JOUR T1 - A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid JO - International Marketing Review UR - http://dx.doi.org/10.1108/imr-03-2012-0058 PY - 2013/09/09 AU - Lal Dey B AU - Binsardi B AU - Prendergast R AU - Saren M ED - Slater and Constantine Andriopoulos S DO - DOI: 10.1108/imr-03-2012-0058 PB - Emerald VL - 30 IS - 4 SP - 297 EP - 322 Y2 - 2025/07/26 ER -