@inproceedings{inproceedings, title = {{Satisfying Your Preference For Social Change: Conceptualising Brand Socio-Political Function (BSF) And Its Role In Consumer-Brand Relationships}}, url = {{}}, year = {{2022}}, month = {{7}}, author = {{Junan H and Eva K and Monkhouse L and Fraser M}}, journal = {{https://virtual.oxfordabstracts.com/#/event/2789/submission/56}}, note = {{Accessed on 2025/08/22}}}